Events, fairs, tours
2. communication
Events, fairs, tours
It is increasingly important for companies to meet their own consumers and get in tune with them; in order to tell the brand's story, Mistral recounts the products with the creation of experiences through promotional tours on the road or during fairs and events where interaction becomes an essential component and the public is allowed to participate directly;all this in order to give solidity to the brand and heighten its image.